Before I started this blog I had another one called SADvertising. I really liked this post specifically so I’ve added it for this site.
Hey! We’re KFC’s advertising agency. We’ve spent millions of rands on analysing the market segmentation of the South African fast food market and we’ve (amazingly) realised that the target market for KFC is mainly middle class black citizens.
Hey! I know! Black people like hip hop right? Well let’s be “down with our hommies” and put a cool two year old Missy Eliot tune as a backtrack to some cool “HIP HOP” dancers (two black guys and a white girl, how PC), dancing around with KFC products and then suddenly everyone will want to buy our product! Every marketing text book talks about how positive associations sell products! Yay, we’re so clever! Let’s all go do a couple of lines of Coke and pat each other on the backs for coming up with such a revolutionary advert.Dear whoever does the KFC adverts: It has been a long time…. nay you have never ever come up with a decent concept for KFC. In my brief amount of years on this planet I have never once seen a decent local KFC advert. Since the dawn of time, they have been pathetic. Either a tired old concept or totally illogical. The real question that needs to be asked… why are they still producing these adverts.
The one with the guy eating the burger on the side of the road looking guilty and the cop pulls up? Lame!
That awesome one with the guy rather eating his burger in his car and waiting for the train to pass by? Lame!
My personal favourite is the “Sprinkle Pops shake it” concept. Lets do stupid things that will make us sick to shake up our sprinkle pops! Roll me up in a hammock and let it spin around so I can have vomit flavoured sprinkle pops. The youth of today really have been given great role models. Whats that you say… LAME!
In the adverts defence, it has really high production values and the dancing is actually quite decent.
Shame KFC, your “fantastic” name tarnished by poor adverts
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